Alpha Foods brought me on to shake things up for their brand refresh campaign.
They were looking for photography that felt inviting, cheeky, and fun—just like their voice—while speaking directly to their audience: busy millennials who are balancing family schedules and cutting back on meat without overcomplicating life.

To bring their vision to life, we leaned into their vibrant product colours, cast models that felt real and relatable, and played with a mix of approachable yet playful vibes. The images are used across emails, ads, and print.