Refreshing Hootsuite’s image post-rebrand, the Vancouver-based tech company sought a campaign that echoed human connection in the digital space. The focus of this shoot was on blending engagement, personality, and connection, as well as showcasing a set of bright new brand colors.  

With a natural lighting look, a candid approach to the photography, and some retouching magic, I was able to capture the diverse vibrancy of the shoot and ensure the human element shone through.  Following on from Very Polite Agency's work, involved in Hootsuite’s rebrand,  I delivered a set of images that expanded their new brand identity, acted as the centerpiece of Hootsuite’s “2020 Trends” campaign, and was utilized in a number of social posts, paid ads, and website imagery for the following year.